The challenge

They came to us because they noticed it just wasn’t working anymore. In-store, everything was spot on, but online it felt like a different company. And that’s a shame when you’ve just been named the best food delivery restaurant in the country. They wanted their website to give the same feeling as when you walk in, while also convincing people to join as franchisees.

The process

We first dropped by Burgers&Frites to really get a feel for their brand. Experience the vibe, see how they work, what it looks like. Then we rebuilt the branding: funky, cheerful, but also polished enough to be taken seriously by investors. Next, we researched other franchise pages to see what works and what doesn’t. Based on that, we designed a funnel that was truly built for conversion, not just for design.

Results

We built a new website that fits their brand 100%. With their pink colors, the right tone of voice, and a clear structure. You immediately see what they do, why it works, and how you can become part of their franchise. Not a standard template—just something that really lets their brand speak.

After launch, conversion on the franchise page shot up by more than 500%. People finally understood the brand and wanted to join that vibe. The site now feels the same as the in-store experience. And that’s exactly what they wanted: one brand, one story—online and offline.