Webdesign

A stylish fashion brand with thousands of followers, a strong community, and big ambitions, but no webshop. Sabreen MIA from Amsterdam Osdorp sold their high-end women’s fashion exclusively through Instagram DMs. It was high time for an online store that feels just as luxurious as their physical brand. Within one week of launching, they had already earned back their investment.
The client
Sabreen MIA focuses on fashion-conscious women who value exclusivity and class. Their store breathes luxury – and their webshop had to do the same. They already had a strong logo and Instagram presence, but wanted to take the next step: selling online on their own terms, without losing the brand experience.
The challenge
The old sales process via DM was intensive and not scalable. There was a need for a webshop that:
Aligned with their existing branding
Radiated luxury, clarity, and trust
Was conversion-focused and mobile-friendly
Remained technically reliable and easy to manage
Our approach
We started with a visit to the store to experience the atmosphere, style, and brand identity up close. We translated these impressions into a digital concept that does justice to Sabreen MIA’s luxurious look and feel.
Branding for the webshop
We developed a visual style that matches their brand – with ample white space, elegant typography, and a strong focus on product experience.Design & development
After approval of the concept, we designed and developed a webshop that works intuitively and looks stunning. Everything was fully custom-built, without templates.Delivery & launch
The launch went smoothly. Within a week, the investment had already been earned back, partly thanks to positive customer feedback and direct sales through the webshop.
Result
Full investment earned back within 1 week
Positive responses from customers and followers
More structure, clarity, and confidence in the sales process
A digital experience that feels just as luxurious as their physical store
phone
