The challenge

When we visited Opa Norma at the office, we immediately saw how strong the brand’s foundation was. The meals looked great, the team worked with full conviction, but the packaging lagged behind. It felt too flat. As if the brand still wasn’t showing what was truly inside. Together with the team, we decided it was time to tell that story better, with a design that reflects the quality and identity of their product.

TheGoodyFoody experienced tremendous online growth in a short time. Their community grew bigger, the content reached more and more people, and the brand really started to come alive. Only their packaging hadn’t kept up yet. The old sleeves were functional, but not distinctive enough for the brand they had become. It was time for a design that radiates the same energy as the growth they were going through.

Our process

We started at the core of the brand: homemade, honest, energetic, and down-to-earth. From that identity, we worked on a new design. We gave the logo a subtle upgrade, made the nutritional values clearer and more visible, and added visual elements that strengthen the brand feeling.
Each meal got its own color accent and ingredient illustration, so the line as a whole forms one family, while each sleeve keeps its own character. We tested different materials, contrasts, and typographies until the packaging not only felt right, but also immediately stood out in online presentation and content.

The result

The result is a series of sleeves that bring the brand to life. They communicate clearly, look professional, and carry the feeling of TheGoodyFoody in every detail. Where the old packaging was mainly functional, the new one tells exactly what the brand stands for: healthy meals, made with care, and packaged with that same care.

The impact

After the launch, we noticed that TheGoodyFoody’s recognizability grew. Customers started sharing their meals on social media, the brand gained more visibility, and the packaging became part of their identity.
For us, that is the best result. Packaging that not only protects something, but tells a story. And that story now begins at Opa Norma, every time someone gets a TheGoodyFoody sleeve in their hands.